Projekt die Wahrheit sagen?
Bilder von Gehirnen machen Texte wesentlich überzeugender: "In one clever experiment, David McCabe and Alan Castel had subjects read one of two descriptions of a fictitious research study. The text was identical, but one description was accompanied by a typical three-dimensional brain image with activated areas drawn in color, while the other included only an ordinary bar graph of the same data. Subjects who read the version with the brain porn thought that the article was significantly better written and made more sense. The kicker is that none of the fictitious studies actually made any sense— they all described dubious claims that were not at all improved by the decorative brain scans." Überzeugt oder war das Bild nicht gut genug? http://www.bakadesuyo.com/2014/…/elephants-and-neuroscience/https://commons.wikimedia.org/wiki/Category:Human_brain…Jonathan Haidt dives into the roots and modern science of this metaphor in The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom:
The image that I came up with for myself, as I marveled at my weakness, was that I was a rider on the back of an elephant. I’m holding the reins in my hands, and by pulling one way or the other I can tell the elephant to turn, to stop, or to go. I can direct things, but only when the elephant doesn’t have desires of his own. When the elephant really wants to do something, I’m no match for him. http://www.bakadesuyo.com/2014/02/elephants-and-neuroscience/
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